On March 3, in the sophisticated setting of Art Hotel “Anel” in Sofia, International Fashion Connection Group (IFC Group) officially opened IFC Multibrand Store – a new space for designer fashion, which aims to create a sustainable platform for the presentation and realization of original brands.
The choice of the date was not random. On the day of Bulgaria’s National Day, the event marked a symbolic beginning of a new stage in IFC’s mission – supporting the free creative expression and professional development of fashion designers.
IFC Multibrand Store launches with carefully selected Bulgarian designer brands, including:
La Cara Mi EXCLUSIVE – a brand focusing on the value and confidence of the modern woman, through luxurious fabrics and original patterns
Shkodrova Atelier / Venetta Fashion House – a name with an established track record and recognizable style, combining classic elegance and modern line
Mikka Kosseva Couture – haute couture with a personal touch and handmade craftsmanship
Maria Kamisheva Couture – an artistic project that turns a dress into a work of art through intricate hand techniques
KERANA – brand of the designer Vanya Parizova, which combines contemporary fashion with authentic Bulgarian embroidery, turning tradition into a modern means of expression.
In addition to designer apparel, the IFC Multibrand Store offers carefully curated accessories and lifestyle products that complement the overall concept of the space.
These include artistic textile flowers by fashion brand Saint Jully, which add personality and character to any look, as well as luxury scented candles by Perfect Candle – created with high-end French fragrance compositions and a mission to bring comfort, style and sensory experience to any space.
The selection also features fragrances from international brands Fragrance World and My Perfumes (MPF), both born in the United Arab Emirates, as well as the high-performance German cosmetics brand Meina Organics, developed with a focus on pure ingredients and visible results.
The culmination of the evening was the presentation of 10 original sculptures by the world-renowned Bulgarian artist Zhivko Sedlarsky, known for his “metal dresses” combining industrial material and exquisite female silhouette.
The statuettes were presented in a special parade by child models, which added a strong emotional accent to the event. Part of the funds from the sale of the statuettes will go to support the IFC Academy, an educational project of International Fashion Connection.
IFC Academy works with students from 4th to 8th grade in the Fashion Design module at the Italian Lyceum in Sofia, with training focused on building practical skills under the guidance of working professionals from the fashion industry. The funds will support the production of the children’s original collections and the organisation of their graduation fashion show, which will take place on 1 June.
The evening passed in a spirit of elegance, partnership and a shared vision for the future of author’s fashion.
The IFC Multibrand Store states its ambition to be not just a retail space, but an active platform for cultural exchange, professional positioning and real support for artists – both established and emerging.
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