The art of fashion supported by business. 
On 23.03.2024.
The fashion show “Dressed in Business”, organized by International Fashion Connection /IFC/ – group, as part of the largest event for women in business in the Balkans, namely: Business Lady Excellence 2024 
International Fashion Connection (IFC) is the first organization in Bulgaria that aims to create interactions of Bulgarian artists with prominent names in
the fashion sector, creating international contacts and partnerships
through events, exhibitions and training.
General organizer of the fashion show “Dressed in Business” is Mrs. Mila Zaharieva – Honorary President of the Business Lady and President of
International Fashion Connection.
The guests of the event had the opportunity to enjoy the collections, the
the Bulgarian fashion brands LENÉCRA with designers Gergana Dimova and Maria Popova, THe Clothes with designer Tanya Hadjieva, Sen Jolie with designer Snezhana Hristova, Kamelia Hristova and the brand “Boredom”, as well as Diana Filipova, who presented “FASHIONWAY by Diana Filipova”.
The audience was illuminated by the brilliance and timeless class of Diamonds “Mi Amor” and
their unique designs.
On the catwalk of “Dressed in Business”, the children’s fashion brand was featured – Érimme kids designed by Nicole Kerimova, a student from New Bulgarian University.
Creativity and attention to detail were shown by Adriana Dankova, Angela Delchev, Veronika Mateva, Gabriela Emilova, Dimitar Batinkov, Kristina Ruseva, Nadia Uzun, Nevelin Ivanov, Raya Baicheva, Svetoslava Petrova, Snezhina Dimitrova and Teodora Penkova – students from National Academy of Artswho presented their models, thanks to the partnership and assistance of the Bulgarian business to the
fashion in the face of “International Fashion Connection”.
In addition to the fashion inspirations that were presented, guests at the event
enjoyed a rich cultural and entertainment program, for which
contributed Private Professional School of Performing Arts and Art
Management CHPSI Akatamus, Ballet Studio “Julia” with director Julia Romeova , Association for Support of Children, “Miss Veliko Tarnovo”, Eva Zaharieva, who in addition to her skills on the catwalk, also showed her talent in the art of dance, as well as Simona Todorova, who surprised all the guests of the event, presenting an impressive performance during the fashion show
brand LENÉCRA.
The founder and president of IFDA, the Italian Fashion and Design Academy, IFDA Italian Fashion & Design Academy, Mr. Daniele Fitole, as well as the Head of International
IFDA Affairs, Ms. Renata Mores, greeted the guests of the event.
They shared about the partnership between IFDA and International Fashion Connection aimed at supporting the development of young Bulgarian designers.
Ms Renata Mores also took part in the workshop “Business Angels are among us”, organized by IFC, part of Business Lady Exellence.
They shared their impressions of the talent and work of Bulgarian designers who presented their brands to an audience of business
Ladies, part of the international conference.
About the partnership with International Fashion Connection told also Mrs. Marianna Miceli – President of Mad Mood Milano Fashion Weekwho also participated in the Business Lady conference.
The strong Bulgarian presence at Mad Mood Milano Fashion Week, in the face of the make-up and hair academies, was an expression of the synergy between the two organisations Makeup – Diana Konova Professional courses и V&A Glamour Beauty Bar, Bulgarian brands LENÉCRA and BLINK by Radi Lazarova, as well as Bulgarian
models supported by IFC.
For the impeccable look in the hairstyles of the models who paraded at the
The event was taken care of by the team of V&A Glamour beauty salon chain,
founded by Miss World Bulgaria 2017.
– Veronika Stefanova.
With the aim to inspire and support the development of young Bulgarian
creatives, International Fashion Connection, gives the “DVisio Makeup Academy” the opportunity to develop the skills of its trainees by giving them professional experience in the field backstage at international events organized by IFC.
The makeup academy trainees, who created their masterpieces on the faces of the attractive IFC models-
Casting Academy, received their certificates personally from the founder of
Academy, Mrs. Diana Konova, on stage at the event.
Event partners:
Child Support Association, AdventourWorld AdventourWorld, Private Professional School of Performing Arts and Art Management “Akatamus”, Videotours, Chain of beauty salons “V&A GLAMOUR”, Ballet studio “Julia”, Fresh Vision Digital Agency, DVisio Makeup Academy and Code Fashion TV
Host and scriptwriter of the event: Ipek Bulentova
Choreographer: Raya Kostadinova
The digital vision of the event was taken care of by the Digital Agency team
“Fresh Vision”
Video shooting and processing: “Videotours”
Photo: Emil Kolev Cinematic-studio
