International Fashion Connection Group (IFC Group) has consolidated its role
as an active international partner in the development process of the
fashion industry in the Balkan region with its official participation in
MUZA Fashion Fair, the first large-scale international exhibition for
fashion and creative industries in Albania, held at the Palace of
Congresses in Tirana.
MUZA Fashion Fair is an international platform for connecting
designers, fashion brands, manufacturers, institutions and
professionals from the Balkans and the international fashion scene.
The event was held under great media interest and with the impressive
presence of many official guests, representatives of
the international fashion sector, government institutions and diplomatic
circles, including H.E. Mr. Ivaylo Kirov – Ambassador of the Republic of
Bulgaria to the Republic of Albania, Mr. Miroslav Milanov – Head of
the Commercial Service at the Bulgarian Embassy in Tirana, as well as
Ervis Taluri – President of the Bulgarian-Albanian Chamber of Commerce,
whose presence underlined the importance of the international cultural and
commercial cooperation between Bulgaria and Albania in the field of
fashion industry and business.
Within the prestigious panel “The Fashion Industry as a Driver of
Economic Growth”, IFC Group presented Bulgaria through the participation of
Mila Zaharieva – President of International Fashion Connection Group,
and Monika Tosheva – Project Partner Balkans at IFC Group.
IFC Group’s participation in the put a focus on the role of fashion as a
an instrument for cultural diplomacy, international partnership and
economic development and shared the benefits of international
Balkan Open Door event which opened the doors of the Balkans and
united them through fashion and art with the support of embassies and
trade missions of visiting brands in Sofia, such as Greece,
Turkey, North Macedonia, Bosnia and Herzegovina, Montenegro,
Serbia, Albania, Romania, Kosovo.
During the Forum in Tirana, at the invitation of the President of IFC Group, Ms.
Zaharieva, a Memorandum of Cooperation was signed between Mila Zaharieva – President of IFC Group and Andriola Kamba – Founder
and Director of Muza Fashion Fair – an important strategic step towards building sustainable international connectivity between the fashion
industries in the Balkans and beyond.
The partnership brings together the shared vision of IFC Group and MUZA Fashion
Fair to create new opportunities for designers, brands and
creative professionals through international exchange,
professional positioning, cultural dialogue and the development of
fashion entrepreneurship.
As a symbol of appreciation for the contribution to the development of
the international fashion scene, Mila Zaharieva presented a special
award to Andriola Cambo for her role in the development of
regional creative cooperation, cultural exchange and
building an international platform for the fashion industry in
the Balkans.
A special highlight of the program was the IFC
Group International Award for the Albanian designer brand MORFA, which receives
the exclusive opportunity for a solo fashion show and
a one-month placement in the Balkan Open Door space –
Fashion & Art at the East Plaza Hotel, Sofia – an international platform
created by the IFC Group to support contemporary designers,
fashion brands and artistic industries.
MUZA Fashion Fair is establishing itself as one of the most significant new
initiatives for the fashion industry in the Western Balkans, focusing on
sustainable fashion, international B2B and B2C exchanges and the development of
a regional fashion ecosystem.
Today, Mila Zaharieva and Andriola Cambo prove that fashion can
not just be an industry, but a force that unites, inspires and
creates a future. Because creativity has no boundaries. It has direction,
vision and the courage to connect people, countries and ideas in a common space of development.
