SUCCESSFULLY MANAGE YOUR FASHION BRAND
Type: short formative module
Level: beginner and advanced
Duration: 6 weeks – 24 hours of study
Days: Tuesdays and Thursdays
Time: from 7pm.
from 19h to 21h.
Description:
A course that will teach you how to successfully manage your fashion brand.
Goal:
To acquire knowledge and skills by going through an accelerated professional cycle in practical aspect, to manage the processes of creating a fashion brand, development, promotion and sales, through the online space in Bulgaria and beyond the borders of Bulgaria.
The students will have the opportunity to structure their own individual plan, coordinated with the Academy’s teachers.
Awarding of certificate based on course project defense on 30.10. /Sunday/.
Presentation of “Business plan for the development of my fashion business”.
All necessary supplies and materials are provided by the Academy and its partners.
FOR MORE INFORMATION, YOU CAN CONTACT US AT: +359 884 990 886
TRAINING PROGRAMME:
BUILDING A FASHION BRAND
- Brand name
- Purpose and mission of a fashion brand
- Vision
- Graphic design
- Text layout
- Packaging labels, catalogs, tags and additional items to the product.
FINANCIAL PLAN OF THE FASHION BUSINESS
- Types
- Structure of the fashion business plan
- Preparation methodology, changes and key points
- Types of financing for fashion business – equity, debt, other (mixed) models
ADMINISTRATIVE BRAND BUILDING
- Registration of a commercial company
- Organization of accounting
- Trademark registration
- Costing.
PRODUCTION PROCESS AND DELIVERIES
- Organisation of production
- Types of production
- Production and sales schedule in the fashion business
- Organization of logistics – quality control, SKU, EAN, certifications
CREATING BRAND AWARENESS
- Target group and buyers
- History of the brand
- 4Ps in the marketing mix – product, pricing, place, promotion
VISUAL COMMUNICATION THEORY.
DEVELOPMENT AND PROMOTION OF FASHION BRANDS.
- Iconic advertising campaigns – case studies
- Types of products and visual tools
- Types of advertising
- Digital marketing and merchandising
- VISUAL BRAND BUILDING
- Overall appearance
- Catalogue/Lookbook
- Product photography
- Campaign
- Image photography
- Detailed photography.
CURRENT BUSINESS MODELS FOR FASHION BRAND
- Types – classic, hybrid, DTC
- How to choose the right business model for your brand?
- Brick & Mortar w/ Online – pros and cons
TYPES OF MARKET POSITIONING SALES
- Wholesale (WHOLESALE)
- Retail sales (RETAIL)
- Showrooms, exhibitions, pop ups, physical and online sales.
SUSTAINABLE BUSINESS
- An introduction to the basic concepts of sustainable business – lie or future?
- Sustainable practices in the contemporary fashion business
- New materials
SALES ORGANIZATION
- Organization of physical sales – own store, multi-brand stores,
temporary exhibitions, showrooms - Organization of online sales – own website, dropship, multi-brand stores
STIMULATING CONSUMER LOYALTY.
- Methods for creating online and offline communities and followers
- Secondary associations with the brand and its value
- Social networks and 360 marketing
THESIS DEFENSE:
Customized Business Plan for your personal brand.
Fee: 1200 BGN